Organizational Setting and Work Relationships

The Brand Manager position is in the Copenhagen unit of the Strategic Communications Section of the Division of External Relations and will report directly to the Chief of Section at HQ in Geneva. The incumbent will play a critical role in raising the profile of the UNHCR brand, steer the roll-out of the refreshed brand’s look and feel, support the organisation to comply with brand guidelines, and work across UNHCR Bureaus, divisions, sections, and the field to promote an integrated approach and inspire engagement with the brand strategy. The Brand Manager will also act as the Secretariat of the Brand Working Group which gathers its members regularly to guide the global brand work of the organisation. The brand manager is expected to work in a consultative manner across the organisation and engage through appropriate channels with UNHCR’s National Fundraising Partners on brand related issues.

All UNHCR staff members are accountable to perform their duties as reflected in their job description. They do so within their delegated authorities, in line with the regulatory framework of UNHCR which includes the UN Charter, UN Staff Regulations and Rules, UNHCR Policies and Administrative Instructions as well as relevant accountability frameworks. In addition, staff members are required to discharge their responsibilities in a manner consistent with the core, functional, cross-functional and managerial competencies and UNHCR’s core values of professionalism, integrity and respect for diversity.


  • UNHCR brand and brand management strengthened, expertise provided in brand to support sections, divisions bureaux, and the field. UNHCR’s communication strategies, campaigns brand aligned. Implementation, monitoring and evaluation of the external communication elements of UNHCR’s brand and strategic communications strategy undertaken efficiently and effectively. Linkages ensured with National Fundraising Partners concerning brand and global communications strategies.
  • Technical support and guidance on branding issues strengthening compliance to brand is provided.
  • Perspectives of field, fundraising and communications are considered, in development of UNHCR brand. Global communications concerning brand are effectively and efficiently carried out.
  • Brand roll-out plan developed and agreed along with integrated annual brand marketing and communications plan for global events, campaigns, and advocacy opportunities. Effective and timely advice on external communication and risk and reputation management is provided.
  • Brand Unit works efficiently and effectively, and appropriate allocation of resources is insured.
  • Effective relations established with UNHCR teams involved in communications and fundraising.
  • Lead building UNHCR’s brand, overseeing the implementation, alignment and compliance, monitoring and evaluation of the global brand strategy.
  • Lead creative development and roll-out of brand collateral. Manage relationship with communications agencies and budgets.
  • Assess, prioritise, and develop UNHCR brand collateral in line with brand guidelines and effectively rolled-out through organisation.
  • Act as focal point for UNHCR concerning branding matters and build brand capacity.
  • Oversee and act as focal point and knowledge manager on brand research.
  • Participate in the ongoing development and implementation of the global UNHCR communication and brand strategy through the brand working group and Strategic Communications Committee.
  • Provide the Chiefs of Section in the Division of External Relations with advice and support on development of communications materials to drive brand awareness and ensure brand alignment. Provide advice and support on management of reputational risks in relation to brand.
  • Oversee the measurement of the impact and development of brand.
  • Establish and monitor brand KPIs, drive and monitor identified brand attributes.
  • Manage the budget concerning brand.
  • Develop achievable annual plan of work, setting clear direction and results.
  • Foster good working relationships with other communications teams across DER and with the National Fundraising Partners.
  • Coordinate with divisions, bureaux, sections, private and public sector fundraising to develop brand research plan. Ensure regular research conducted on UNHCR’s brand awareness and brand equity in key markets and asylum host countries. Ensure knowledge from brand research shared effectively and plans to act upon findings developed, monitored, and evaluated.
  • Build capacity on brand in UNHCR particularly in the field through regular skill sharing events.
  • Develop brand growth strategy plan.
  • Enforce brand compliance.
  • Conduct brand research and develop brand knowledge sharing plan
  • Perform other related duties as required.

Minimum Qualifications

Years of Experience / Degree Level

For P4 – 9 years relevant experience with Undergraduate degree; or 8 years relevant experience with Graduate degree; or 7 years relevant experience with Doctorate degree

Field(s) of Education



Brand Management; or other relevant field.

(Field(s) of Education marked with an asterisk* are essential)

Certificates and/or Licenses

Not specified

Relevant Job Experience


A minimum of 9 years of relevant work experience including 8 years in brand management/and or marketing preferably at international level, with some experience in a global corporation and non-profit organisation. Proven track record in implementing and advancing brand management strategies in complex, multi-stakeholder environment with strong research and analytical skills. Excellent verbal and written communication skills in English.


Work experience in the UN system or international organizations would be an asset. Brand or marketing experience in a global corporation as well as a non-profit organisation and/or the United Nations or one of its agencies. Proven track record in working in a collaborative manner across departments. Experience in working in a multi-cultural environment. Creative and innovative ability. Experience of working with advertising and communications agencies. French and Spanish language skills

Functional Skills

*CO-Brand Management

*CO-Media monitoring and analysis




(Functional Skills marked with an asterisk* are essential)

Language Requirements

For International Professional and Field Service jobs: Knowledge of English and UN working language of the duty station if not English.

For National Professional jobs: Knowledge of English and UN working language of the duty station if not English and local language.

For General Service jobs: Knowledge of English and/or UN working language of the duty station if not English.

Competency Requirements

All jobs at UNHCR require six core competencies and may also require managerial competencies and/or cross-functional competencies. The six core competencies are listed below.

Core Competencies



Organizational Awareness

Teamwork & Collaboration

Commitment to Continuous Learning

Client & Result Orientation

Managerial Competencies

Empowering and Building Trust

Judgement and Decision Making

Managing Resources

Strategic Planning and Vision

Cross-Functional Competencies

Analytical Thinking

Planning and Organizing

Stakeholder Management

All UNHCR workforce members must individually and collectively, contribute towards a working environment where each person feels safe, and empowered to perform their duties. This includes by demonstrating no tolerance for sexual exploitation and abuse, harassment including sexual harassment, sexism, gender inequality, discrimination, and abuse of power.

As individuals and as managers, all must be proactive in preventing and responding to inappropriate conduct, support ongoing dialogue on these matters and speaking up and seeking guidance and support from relevant UNHCR resources when these issues arise.

This is a Standard Job Description for all UNHCR jobs with this job title and grade level. The Operational Context may contain additional essential and/or desirable qualifications relating to the specific operation and/or position. Any such requirements are incorporated by reference in this Job Description and will be considered for the screening, shortlisting and selection of candidates.

Desired Candidate Profile

The desired candidate should be solutions-oriented, proactive and have proven experience with developing, leading and implementing creative and innovative brand development initiatives. The candidate should possess a clear understanding of best brand practices in the global humanitarian, non-profit or corporate social responsibility (CSR) sectors, taking account of the changing media and corporate communications landscape. Experience with brand development and placement in digital and social media spaces, as well film and media production is desired.

Required languages (expected Overall ability is at least B2 level):,

Desired languages,

Operational context

Occupational Safety and Health Considerations:

Nature of Position:

UNHCR’s Global Communications Service (GCS) works to lead the narrative on forced displacement, generate empathy for displaced and stateless people, and mobilize action on their behalf. In partnership with the organization’s country operations and regional bureaux, it sets global communications priorities, develops messaging, handles media relations, produces multimedia content, engages web and social media audiences, works with Goodwill Ambassadors and other high-profile supporters, and plans global activities such as World Refugee Day and the Nansen Refugee Award. It communicates with other UN bodies, civil society organizations, the news media, and directly with public audiences.

The P4 Brand Manager reports to the Associate Head of Global Communications, leading and inspiring the Global Brand unit, made up of a small team, which collaborates across UNHCR’s divisions, bureaux and country operations to build visual, contextual and editorial recognition of the organization’s brand, communicating the heart and soul of who we are and what we do to external and internal audiences. The incumbent will serve as UNHCR’s in-house brand specialist, delivering expert global brand and brand marketing solutions for strategic challenges, providing best practice counsel, and developing creative ideas and innovative strategies to ensure UNHCR’s branding remains relevant, modern and key to helping the organization deliver on its unique mandate. The position requires a proactive and dynamic manager, with at least 7-10 years of corporate, UN and/or not-for-profit brand experience, extensive understanding of global audiences, and proven ability to collaborate across diverse cultures, and geographic region, particularly where UNHCR’s global operations are present. The incumbent should have proven experience in understanding and applying data-driven brand research for results measurement. Fluency in English is mandatory, but knowledge in official U.N. languages besides is preferred, as well experience in brand placement in production and media.

Living and Working Conditions:

The post is based at UNHCR headquarters in Copenhagen but may require flexibility with regard to working hours, travel and other assignments. Deadlines are tight and workload is considerable. Though the role does not require extensive travel, the incumbent must be prepared to travel to UNHCR operations around the world, including hardship duty stations.

Additional Qualifications



BA: Brand Management, BA: Communication, BA: Marketing


Work Experience


Accountability, Analytical thinking, Client & results orientation, Commitment to continuous learning, Communication, Empowering & building trust, Judgement & decision making, Managing resource, Organizational awareness, Planning & organizing, Stakeholder management, Strategic planning & visions, Teamwork & collaboration

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Add.2 to Bi-annual Compendium 2022 – Part B

Functional clearance

This position doesn’t require a functional clearance

How to apply

For a full job description and to apply, interested candidates are requested to visit

The UNHCR workforce consists of many diverse nationalities, cultures, languages and opinions. UNHCR seeks to sustain and strengthen this diversity to ensure equal opportunities as well as an inclusive working environment for its entire workforce. Applications are encouraged from all qualified candidates without distinction on grounds of race, colour, sex, national origin, age, religion, disability, sexual orientation and gender identity.

Please note that UNHCR does not charge a fee at any stage of its recruitment process (application, interview, meeting, travelling, processing, training or any other fees).

Closing date of receipt of applications: 16 Feb 2023 (midnight Geneva time)